On the first steps of Social CRM

Entities Mentioned

• Oracle
• Google
• Brent Leary

1. Traditional CRM is about gathering data and knowing all about your customer. Gaining insight into your customer and his or her behavior traditionally allows a company to better respond to it's customer needs, provide better quality service and generally leads to market succes. Over the last 10 years companies have invested in CRM systems for Sales, Marketing and Service and gather quite a lot of (Read Full Article)

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