Make Use of Customer Feedback

1. Companies worldwide have long struggled to make customer service a revenue source, no longer just resigning themselves to accept it as necessary expense. With CRM systems being central to achieving this goal, there is a constant need to improve the data sources from which CRM derives its power. Some companies are staying ahead of the curve by integrating online feedback analytics data from their Web sites with CRM environments. The result? Enhanced capabilities in measuring user experience, communicating with existing and prospective customers, and increasing customer satisfaction and loyalty. (Read Full Article)

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