Research Report: The 18 Use Cases of Social Crm

Entities Mentioned

• Paul Greenberg

1. On a daily basis, the requests for Social CRM strategies escalated from all parts of the organization. In fact, requests reflected all facets of CRM including the usual sales, marketing, service and support to advanced areas such as innovation, collaboration, and customer experience. Who’s been asking? Well it’s our clients, blog readers, and prospects. They represent the line of business guys, the IT teams, the marketing gurus, and the board members who have told their executives that they need to do something social. So why all this fuss and urgency? Customers continue to adopt social technologies at a blinding speed ... (Read Full Article)

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