Social business is not "just" about communicating better!

1. raditional collaboration was about communicating better and you see where that took us...email inboxes overflowing and almost useless, team workspaces that support silo'ed work, IM sucking productivity as bad a phone calls (why does a ringing phone appear to be urgent even when you don't know who it is?)... No sir, social media for business is NOT just about communicating better. (Read Full Article)

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