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Quotes
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“ If you don't have any kind of relationship with a customer, they're simply not going to be a customer, If we can build a relationship where they know who we are, they like what we can do, and give an example of how we can help them, then we can give them the trust and that helps solidify relationships. ”
In How To Build Personal Relationships with Customers -
“ The impact is already being felt and it's still very early on in the game ”
In The Social Components of CRM And Their Impact on How Customers Will Do Business - Part II
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Mentioned In 34 Articles
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CRM Comparison Guide: A Peek Under the Hood of Nine Top Vendors’ Products
Explore Article (Sep 2 2010)
...or through a trusted vendor partner), and have significant customization and integration needs.” --Brent Leary, President, CRM Essentials Company SugarCRM NetSuite RightNow Ap...
(Read Full Article)
Comment on Article Mentions: Brent Leary RightNow Aplicor
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The Naked Tweeter: Traditional v. Contemporary Channels of Influence or is it AND Contemporary.?
Explore Article PGreenblog (Aug 27 2010)
...t of influencers that they chose based on their formulation. I was on the list as were others like Brent Leary, etc. but I didn’t see the vast majority of Enterprise Irregulars, for example – some of whom are p... (Read Full Article)
Comment on Article Mentions: Brent Leary Paul Greenberg
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My Painful Journey from CRM to Social CRM
Explore Article Editor's Picks (Aug 21 2010)
...o Twitter with a vengeance about 18 months ago. I quickly zeroed in on the #scrm hashtag created by Brent Leary a few years back…and I began to engage. I was immediately put off. No threading. No context. Int... (Read Full Article)
Comment on Article Mentions: Brent Leary
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How To Build Personal Relationships with Customers
Explore Article inc.com (Aug 4 2010)
...n’t have any kind of relationship with a customer, they’re simply not going to be a customer,” says Brent Leary, a columnist for Inc. Technology and the co-founder and partner of CRM Solutions, LLC., based in St...
(Read Full Article)
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Where Are We Heading with Scrm?
Explore Article Editor's Picks (Aug 2 2010)
...ving a great conversation with one the most grounded people I know in this market this morning, Mr. Brent Leary, who has been writing about Social CRM a little over four years (yes, I promise you that the concep...
(Read Full Article)
Comment on Article Mentions: Brent Leary Paul Greenberg
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New Oldspice Campaign: Social Media or Social CRM?
Explore Article Editor's Picks (Jul 19 2010)
...l the campaign did not move beyond that first level of awareness. I actually had a great chat with Brent Leary about this. Brent and I agreed that a key difference between a social media and a Social CRM campa... (Read Full Article)
Comment on Article Mentions: Brent Leary
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Closing the Loop: A New Beginning
Explore Article Enterprise Irregulars (Jul 6 2010)
... know how to construct a valuable survey. That said, I’m going to partner with various people like Brent Leary, Esteban Kolsky, Denis Pombriant and perhaps the Altimeter Group folks (none of them know this BTW,... (Read Full Article)
Comment on Article Mentions: Brent Leary Paul Greenberg Microsoft
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The Future Business, The Future Customer, Future CRM
Explore Article Editor's Picks (Jul 1 2010)
...ir change due to the acceleration of change in technology – as pointed out in a speech by my friend Brent Leary. Why am I emphasizing adapt over transform? Because if you have to transform your business, you wer... (Read Full Article)
Comment on Article Mentions: Brent Leary Paul Greenberg
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Day Two of the Gartner Customer 360 Summit: A Social Service Success Story
Explore Article (Jun 29 2010)
As Brent Leary says, most alleged social service efforts are really “social PR,” or efforts to get the squeaky whe... (Read Full Article)
Comment on Article Mentions: Brent Leary RightNow
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Sizing Up the Value of Social
Explore Article (May 19 2010)
...seeable – they just have never been dealt with in a thoughtful way, as Esteban does. Anyhow, he and Brent Leary, another big brain, did a webinar this morning on the topic of the social experience. There’s no ar... (Read Full Article)
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Social service: a game changer, or oil for the squeaky wheels?
Explore Article (May 12 2010)
...e channels through which to complain have become easier and more widespread. In our interview with Brent Leary, he expresses a bit of skepticism about how enthusiastic companies are about addressing customer co... (Read Full Article)
Comment on Article Mentions: Brent Leary
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CRM Experts in their Own Words: Brent Leary
Explore Article YouTube (Apr 27 2010)
In the first installment of our video series, Brent Leary of CRM Essentials speaks to Forecasting Clouds editor Chris Bucholtz about Social CRM, the attentio...
(Read Full Article)
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Thank You Beyond Anything CRM
Explore Article PGreenblog (Apr 26 2010)
...ds catching up on what we don't care to speak to others about. But it goes on and on. I think that Brent Leary is not just my partner-in-Playaz but someone that I'm truly glad to know and will be happy to know ... (Read Full Article)
Comment on Article Mentions: Brent Leary Paul Greenberg Martin Schneider
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Moby Shark
Explore Article Beagle Research Group, LLC (Apr 22 2010)
... road with a goodly segment of the social CRM brain trust including Paul Greenberg, Estaben Kolsky, Brent Leary, Marshal Larger, David Myron, Jesus Hoyos, Dr. Natalie and several others, some of us were joking a... (Read Full Article)
Comment on Article Mentions: Brent Leary Paul Greenberg Google
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The Evolution of the Social CRM Process
Explore Article Editor's Picks (Apr 21 2010)
...nity and then moves to the organization. This puts the organization into a reactive role (something Brent Leary was keen on pointing out when I spoke with him). What happens when it’s the company that initiates ...
(Read Full Article)
Comment on Article Mentions: Brent Leary Paul Greenberg

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